Facebook, Twitter, Pinterest Boost Area Property Search Results
By now, social media are an integral part of many peoples’ daily routine. If you are selling your home in Bainbridge Island this summer, you can decide to add your own social media clout to add further momentum to the professional campaign. Your agent already has a great website to attract anyone conducting a Bainbridge Island property search. Now many sellers are using their own social media network to link to it.
No one wants to be spammed by a friend’s marketing on Facebook, but a few posts about your home-selling adventures can be interesting. When your home is first listed, announce it and post a link to your agent’s website. Be sure not to sound too sales-y (that’s your agent’s job). Instead, share items that relate to your life: “It’s really happening! Listing our home for sale in Bainbridge Island this weekend. Now I finally get to show off my new kitchen with its 6-burner Viking range!” Share photos, too.
The rules for Twitter marketing are similar. It’s social, so avoid outright sales tactics. Try asking engaging questions, like, “Do you think buyers in Bainbridge Island will want to check out our #solarpanels?” Don’t forget to #hashtag key words, and always link to the listing’s website so interested buyers click directly to it for their property search.
Photos sell — so if you have a Pinterest account, use it! Ask your agent for copies of your listing’s top-quality photographs, then post, post, post! Choose the top three features Bainbridge Island buyers might be looking for in their property search and create a Pinterest board for each. If you have a chef’s dream kitchen, create a board featuring gorgeous kitchens. If you have a waterfront property, make a board filled with beautiful waterfront properties (especially yours!) The boards will draw prospects whose property search keys on those features.
I welcome help from any homeowner who thinks their own social network will add to my full-time campaign. If you’re looking to sell your home in Bainbridge Island this summer, contact me today to discuss how my marketing plan can go to work for you!
